Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.
Material type:
TextPublisher: Singapore : Wiley, c2000Description: ix, 261 pages : 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0471835765 [hardbound]Subject(s): Branding (Marketing) -- Asia -- Case studies | Competition, International -- Case studiesDDC classification: Online resources: Table of Contents | Contributor biographical information | Publisher description | Item type | Current location | Call number | Status | Date due | Barcode |
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College Library | 658.8 T24 2000 (Browse shelf) | Available |
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| 658.8 R44 1996 Focus : | 658.8 Sa32 2016 Sales, marketing and PR in service industry / | 658.8 Sch65 1990 Building a chain of customers : | 658.8 T24 2000 Branding in Asia : | 658.8 T71 1995 The discipline of market leaders : | 658.8 T78 1995 Achieving excellence through customer service / | 658.8 W69 2008 Services marketing : |
Includes bibliographical references and index.
Contents : Understanding brands -- How brands are built ? -- Understanding markets -- Creating a powerful brand position -- Brand management -- Measuring brand success -- Developing international Asian brands-problems and opportunities -- Strategic communications for brand building -- International brand acceptance in Asia -- Considerations for Asian companies to compete in the international and global markets.
National Book Store 395.00 BSBA-Marketing Management
English
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