University of Cebu-Banilad Library catalog › Details for: Persuasion in the media age /

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Persuasion in the media age / Timothy A. Borchers.

By: Borchers, Timothy AMaterial type: Text

TextPublisher: Boston : McGraw-Hill, c2002Description: xxiv, 472 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 0071131620 [paperback]Subject(s): Persuasion (Rhetoric) | Mass mediaDDC classification: Online resources: Publisher description | Table of contents

Contents:

Contents: Part 1 Concepts of persuasion -- Part 2 Variables of persuasion -- Part 3 Contexts and applications of persuasion.

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Item type	Current location	Call number	Status	Date due	Barcode
Book		302.2301 B64 2002 (Browse shelf)	Available		3UCBL000001607

Includes bibliographical references and index.

Contents: Part 1 Concepts of persuasion -- Part 2 Variables of persuasion -- Part 3 Contexts and applications of persuasion.

General Education General Education : Sociology

English

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