Influencing attitudes and changing behavior : a basic introduction to relevant methodology, theory, and applications. [by] Philip Zimbardo and Ebbe B. Ebbesen; in collaboration with Christina Maslach.
Material type: TextSeries: Topics in social psychologyPublisher: Reading, Mass. : Addison-Wesley Pub. Co., c1969Description: ix, 148 pagesContent type: text Media type: unmediated Carrier type: volumeSubject(s): Attitude changeItem type | Current location | Call number | Status | Date due | Barcode |
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Book | Stack | 301.154 Z65 1969 (Browse shelf) | Available |
Includes bibliographical references.
Contents: 1 Posing problems in attitude and behavior modification -- 2 Considering where to look for answers, and what we know from social psychological studies --
3 Examining the experiment as a general source of answers, and reviewing some representative studies -- 4 Critically analyzing the conceptualization, methodology,a nd interpretation of attitude change research -- 5 Reflecting the role of theory in attitude change -- 6 Focusing upon practical applications of principles of attitude and behavior change.
BSBA-Human Resouce Development Management
English
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