Social media : an effective promotional tool in the case of travel agencies / Realyn C. Dondoyano, Marie Faith Caballes, Kristel Mae Tisado, and Maricar Montebon.
Material type:
TextPublisher: Cebu City : University of Cebu, 2016Description: v, 82 leavesContent type: text Media type: unmediated Carrier type: volumeSummary: Summary: Social media plays a significant roles in many aspects of tourism/specially in information search and decision making behaviors, tourism promotion and focusing on the best practices for interacting with customers.
This study assessed the effectiveness of using social media platforms in promoting and creating awareness to the customers about the travel agency's tour package information. Descriptive-correlation method using the researcher-made questionnaire was used to gather the data. Using the random selection, there were one hundred (100) travel agents in this study. The statistical treatments used for data analysis were simple percentage, weighted mean, and chi-square test of independence. The findings showed that majority of the travel agencies in Cebu City were using Facebook as the main social platform, most of the travel agencies were in the form of corporation and had operated for 6-20 years with 1-10 employees. Social media was moderately effective in terms of social media reach, tour package exposure, convenience, cost, and sales. Therefore, promotional enhancement is needed to ensure the efficiency of social media as a promotional tool for the travel agencies in Cebu City in promoting tour packages. The researchers recommend developing a mobile application for travel agencies in Cebu City.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Thesis
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Periodicals | T D71so 2016 (Browse shelf) | Not for loan | 3UCBL000022561 |
Thesis (Bachelor of Science In Tourism) -- University of Cebu- Banilad, 2016.
Includes bibliographical references (leaves 54-57).
Summary: Social media plays a significant roles in many aspects of tourism/specially in information search and decision making behaviors, tourism promotion and focusing on the best practices for interacting with customers.
This study assessed the effectiveness of using social media platforms in promoting and creating awareness to the customers about the travel agency's tour package information. Descriptive-correlation method using the researcher-made questionnaire was used to gather the data. Using the random selection, there were one hundred (100) travel agents in this study. The statistical treatments used for data analysis were simple percentage, weighted mean, and chi-square test of independence. The findings showed that majority of the travel agencies in Cebu City were using Facebook as the main social platform, most of the travel agencies were in the form of corporation and had operated for 6-20 years with 1-10 employees. Social media was moderately effective in terms of social media reach, tour package exposure, convenience, cost, and sales. Therefore, promotional enhancement is needed to ensure the efficiency of social media as a promotional tool for the travel agencies in Cebu City in promoting tour packages. The researchers recommend developing a mobile application for travel agencies in Cebu City.
Tourism
English
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