Marketing plan : building the profitable preferred brand / Josiah Go.
Material type:
TextPublisher: [Metro Manila] : Josiah Go, c1997Description: xv, 340 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9719186003 [paperback]Other title: Building the profitable preferred brandSubject(s): Marketing -- Philippines | Brand name products -- Philippines -- Marketing
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
658.802 G53 1997 (Browse shelf) | Available | 3UCBL000017358 |
Includes bibliographical references (page. 297-298) and indexes.
BSBA-Marketing Management
English
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