Electronic commerce / Elias Awad.
Material type: TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2002Description: xx, 497 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9812470530 [newsprint]Subject(s): Electronic commerce -- Handbooks, manuals, etc | Management and Business StudiesItem type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | 658.84 Aw11 2002 (Browse shelf) | Available | 3UCBL000003352 |
Includes bibliographical references, glossary, and index.
Contents: Chapter 1 In the beginning -- Chapter 2 The internet and the world wide web -- Chapter 3 Launching a business on the internet -- Chapter 4 Internet architecture -- Chapter 5 Designing web sites -- Chapter 6 Web site evaluation and usability testing -- Chapter 7 Internet service providers-hosting your web site -- Chapter 8 Payment systems: getting the money -- Chapter 9 E-security -- Chapter 10 Encryption -- Chapter 11 Marketing on the internet -- Chapter 12 Implementation and maintenance -- Chapter 13 Web-based business to business e- commerce -- Chapter 14 Intranets and extranets -- Chapter 15 Legal and ethical issues.
BSBA-Marketing Management
English
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