Cases in marketing management / Douglas J. Dalrymple, Leonard J. Parsons and Jean-Pierre Jeannet.
Material type:
TextPublisher: New York : Wiley, c1992Description: x, 598 pages : illustration ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0471547468 [hardbound]Subject(s): Marketing -- Management -- Case studiesDDC classification: Online resources: Publisher description | Table of Contents | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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Stack | 658.8 D16 1992 (Browse shelf) | Available | 3UCBL000016290 |
Includes bibliographical references and index.
Contents: Part I Setting some themes -- Part II Financial analysis and forecasting -- Part III Estimating the cost of capital -- Part IV Capital budgeting and resource allocation -- Part V Management of shareholders' equity -- Part VI Management of the corporate capital structure -- Part VII Analysis of financing tactics: leases, options, and foreign currency -- Part VIII Valuing the enterprise: acquisition, buyouts, restructurings, and projects -- Part IX Cross-border investments into emerging markets -- Part X Setting corporate financial policy.
BSBA-Marketing Management
English
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