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Customer preferences in choosing a restaurant that offers a Filipino cuisine / Rogia Vejie Bontilao [and three others].

By: Bontilao, Rogia VejieContributor(s): De las Pobres, Elaiza Joy | Solon, Jude Kent | Borres, RosannaMaterial type: Text

TextPublisher: Cebu City : University of Cebu, 2017Description: v, 63 leavesContent type: text Media type: unmediated Carrier type: volumeSummary: Summary: By understanding which have the most significant impact on restaurant customers purchase decision,managers can effectively offer products and services that better satisfy their target customers needs based on the results. The primary purpose of this study was to determine the customer preferences in choosing a restaurant that offers a Filipino cuisine. The researchers utilized a descriptive-correlation research design and researcher-made questionnaire were used in gathering data. The statistical treatment used for analyzing data were Kendall's Tau-b and Cramer's V, and chi-square test of independence. The survey was conducted at the Kuya J located at the 2nd level of the terraces, Ayala Center Cebu,with 150 respondents. Majority of the respondents were females and married. The study found out that the customers preferences in choosing a restaurant that offers a Filipino cuisine were the taste of foods . quality , price, customers service,and restaurant ambiance. The findings of the study showed that there is no significant relationship between the respondents profile and the customers preferences in choosing a restaurant that offers a Filipino cuisine. It is concluded that the most influencing factor of customer preferences in choosing a restaurant that offers a Filipino cuisine was the taste of the food.

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Item type	Current location	Call number	Status	Date due	Barcode
Thesis	Periodicals	T B64cu 2017 (Browse shelf)	Not for loan		3UCBL000025040

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Thesis (Degree of Bachelor of Science in Hotel and Restaurant Management) -- University of Cebu-Banilad, 2017.

Includes bibliographical references (leaves 43-47).

Summary: By understanding which have the most significant impact on restaurant customers purchase decision,managers can effectively offer products and services that better satisfy their target customers needs based on the results. The primary purpose of this study was to determine the customer preferences in choosing a restaurant that offers a Filipino cuisine. The researchers utilized a descriptive-correlation research design and researcher-made questionnaire were used in gathering data. The statistical treatment used for analyzing data were Kendall's Tau-b and Cramer's V, and chi-square test of independence. The survey was conducted at the Kuya J located at the 2nd level of the terraces, Ayala Center Cebu,with 150 respondents. Majority of the respondents were females and married. The study found out that the customers preferences in choosing a restaurant that offers a Filipino cuisine were the taste of foods . quality , price, customers service,and restaurant ambiance. The findings of the study showed that there is no significant relationship between the respondents profile and the customers preferences in choosing a restaurant that offers a Filipino cuisine. It is concluded that the most influencing factor of customer preferences in choosing a restaurant that offers a Filipino cuisine was the taste of the food.

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