Essentials of strategic management / Martyn Pitt & Dimitrios Koufopoulos.
Material type:
TextPublisher: London : SAGE, c2012Description: xviii, 451 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781849201865 [paperback]; 1849201862 [paperback]; 9781849201872 [paperback]; 1849201870 [paperback]Subject(s): Strategic planningDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.4012 P68 2012 (Browse shelf) | Available | 3UCBL000010787 |
Includes bibliographical references (page [403]-427) and index.
Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management.
BSBA-Marketing Management
English
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