Entrepreneurship / Fliaciano R. Fajardo.
Material type: TextPublisher: Pioneer Street, Mandaluyong City, Philippines : National book store, c1994Description: xi, 236 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9710857126 [newsprint]Subject(s): New business enterprises -- managing business | Entrepreneurship | Small businessItem type | Current location | Call number | Status | Date due | Barcode |
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Book | Filipiniana (Reserve) | 338.04 F17 1994 (Browse shelf) | Available |
Includes bibliographical references.
Contents: Part one Economic development and entrepreneurship -- Chapter 1 The Philippine economy -- Chapter 2 The role of entrepreneurship in economic development -- Chapter 3 The government and entrepreneurship -- Part two Business opportunities in small business -- Chapter 4 Characteristics of entrepreneurs -- Chapter 5 Small business is beautiful -- Chapter 6 The search for business opportunities -- Part three Planning, organizing and managing the enterprise -- Chapter 7 Developing a business plan -- Chapter 8 Organizing the enterprise -- Chapter 9 Managing the enterprise -- Part four Financial, production and managing aspects -- Chapter 10 Financial management -- Chapter 11 Production of goods and services -- Chapter 12 Marketing for small business -- Part five People-oriented entrepreneurship -- Chapter 13 Social responsibility -- Chapter 14 Business success through people development -- Chapter 15 Successful entrepreneurs.
BSBA-Marketing Management
English
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