University of Cebu-Banilad Library

Contents: 1 Analogies-creative problem solving -- 2 Balanced scorecard -- 3 Benchmarking -- 4 Brainstorming -- 5 Brand development -- 6 Breakeven analysis -- 7 Business design and improvement -- 8 Business ethics -- 9 Business excellence framework -- 10 Cause and effect analysis -- 11 Change cycle -- 12 Climate for change indicator -- 13 Communication -- 14 Competitive product placement -- 15 Competitor analysis -- 16 Concept fan -- 17 Creating a financial business case -- 18 Creating commitment -- 19 Critical path analysis (CPA) -- 20 Cultural audit -- 21 Customer focus -- 22 Decision mapping -- 23 Decision tables -- 24 Design of experiments (DOE) -- 25 Diffusion of innovation -- 26 Effort impact graph -- 27 External analysis (PEST) -- 28 Failure mode effects and criticality analysis (FMECA) -- 29 Fault tree analysis (FTA) -- 30 Five whys -- 31 Flowcharting -- 32 Forced combinations -- 33 Forced pair comparison -- 34 Force field analysis -- 35 Forced measurement -- 36 Gantt chart -- 37 Hazard and operability studies (HAZOP) -- 38 Histograms -- 39 Housekeeping -- 40 Improvement cycle -- 41 Improving group communication -- 42 Influence and control -- 43 Influence diagrams -- 44 Input output analysis -- 45 International business context -- 46 International etiquette -- 47 Just in time (JIT) --48 Learning styles -- 49 Manufacturing benchmarks -- 50 Marketing mix -- 51 Measurement and accountability -- 52 Measurement guidelines -- 53 Meeting management -- 54 Networking -- 55 Optimized production technology (OPT) -- 56 Option generation-TOWS (Threats, Opportunities, Weaknesses, and Strengths) -- 57 Order qualifiers and order winners -- 58 Pie diagrams -- 59 Power maps -- 60 Presenting-communication -- 61 Pricing strategies -- 62 Prioritization matrix -- 63 Process control chart -- 64 Process mapping-IDEF -- 65 Product-market analysis -- 66 Product-market strategy analysis -- 67 Product life cycle -- 68 Quality functional deployment -- 69 Radar chart -- 70 Risk management -- 71 Road mapping -- 72 Run chart -- 73 Scatter diagram -- 74 Scenario planning -- 75 Shared values -- 76 Six sigma -- 77 Skills matrix -- 78 Solution effect analysis -- 79 Sources of innovation and opportunity -- 80 Stakeholder analysis -- 81 Strategic planning -- 82 Strategy framework -- 83 SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) -- 84 Systems thinking -- 85 Team selection -- 86 Team working -- 87 Technology and people -- 88 Thought capture -- 89 Time-based process mapping (TBPM) -- 90 Time management -- 91 Visioning - the future -- 92 Vital - few analysis -- 93 Waste minimization -- 94 Work package breakdown.

BSBA-Marketing Management

English