Marketing for entrepreneurs : concepts and applications for new venture / Frederick G. Crane, Northeastern University.
Material type:
TextPublisher: Los Angeles, California : SAGE Publications, Inc. c2013Edition: Second editionDescription: xiii, 245 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781452230047 [paperback]Subject(s): Marketing -- Management | Small business marketing| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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344.599012596 J56 2017 (Browse shelf) | Available | 3UCBL000022304 |
Includes bibliographical references and index.
Contents: 1. Marketing in an entrepreneurial context -- 2. Finding and evaluating the right marketing opportunity -- 3. Using marketing research to ensure entrepreneurial success -- 4. Understanding customers and competitions -- 5. Segmentation, targeting, and positioning -- 6. Developing new products and services -- 7. Building and sustaining the entrepreneurial brand -- 8. Entrepreneurial pricing -- 9. Entrepreneurial channel development and supply chain management -- 10. Entrepreneurial promotion: doing more with less! -- 11. The entrepreneurial marketing plan.
BSBA-Marketing Management
English
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