Harvard Business Review : on customer relationship management / Harvard Business School Press.
Material type:
TextSeries: Harvard business review paperback series: Publisher: Boston : Harvard Business School Press, c2001Description: vii, 192 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 1578516994 [paperback]Other title: Customer relationship managementUniform titles: Harvard business review. Subject(s): Customer relations -- managementDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Reserved (Main) | 658.812 P88 2001 (Browse shelf) | Available | 3UCBL000021861 |
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| 658.802 An23 2012 Strategic marketing planning for the small to medium-sized business : | 658.804 V21 2016 Account based marketing for dummies / | 658.812 C46 1991 Relationship marketing : | 658.812 P88 2001 Harvard Business Review : | 658.83 M24 2012 The market research toolbox : | 658.84 B11 2013 International marketing / | 658.84 B11 2013 International marketing / |
Includes bibliographical references and index.
Contents: Co-opting customer competence -- Get inside the lives of your customers -- The old pillars of new retailing -- Want to perfect your company's service? use behavioral science -- Don't homogenize, synchronize -- Firing up the front line -- Preventing the premature death of relationship marketing -- See your brands through your customers' eyes.
P 1, 655.00 BSBA-Human Resouce Development Management Donation
English
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