The business of tourism : concepts and strategies / A. K. Bhatia
Material type:
TextSeries: Hagley perspectives on business and culturePublisher: New Delhi : Sterling Publishers Private Limited, c2006Description: xix, 435 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 8120731182 [paperback]Subject(s): Tourism | Tourism -- Social aspectsDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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338.4791 B46 2006 (Browse shelf) | Available | 3UCBL000017531 | ||
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Book
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338.4791 B46 2006 (Browse shelf) | Available | 3UCBL000008322 |
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| 338.4791 B46 2001 International tourism management / | 338.4791 B46 2001 International tourism management / | 338.4791 B46 2002 Tourism development : | 338.4791 B46 2006 The business of tourism : | 338.4791 B46 2006 The business of tourism : | 338.4791 C23 2011 Implication for tourism planning and destination management / | 338.4791 C78 2019 Contemporary tourism : |
Includes bibliographical references (p. [243]-286).
Contents: Acknowledgments -- Preface -- Travel trade abbreviations -- 1. Tourism-a historical perspective -- 2. Consumer behavior and tourism demand -- 3. Dimensions of tourism -- 4. Measuring the demand for tourism -- 5. The structure of tourism industry -- 6. The tourism industry and public sector organisation -- 7. Special interest tourism -- 8. International cooperation in tourism -- 9. Travel and accommodation -- 10. Travel and transport -- 11. Retail travel trade -- 12. Travel legislation -- 13. Business tourism -- 14. Marketing and promotion for tourism -- 15. Tourism planning and environment -- Case studies
NBS-Ayala P 773.10
English
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