Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston.
Material type:
TextSeries: Wiley event management seriesPublisher: Hoboken, New Jersey : John Wiley & Sons, c2012Edition: Second editionDescription: xix, 300 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780470891070 [hardbound]Subject(s): Special events -- MarketingDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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Reserved (Main) | 659 P92 2012 (Browse shelf) | Available | 3UCBL000024975 |
Includes bibliographical references and index.
Contents: 1 What is n event and what is event marketing? -- 2 The evolution of event marketing -- 3 The theory of practice of event marketing -- 4 Sponsorship and cause-related event marketing -- 5 E-event marketing -- 6 Entertainment and festival event marketing -- 7 Corporate event marketing -- 8 Association, convention, and exhibition event marketing -- 9 Social event marketing -- 10 Future forces and trends in event marketing -- 11 Event marketing case studies -- 12 Resources.
BSBA-Marketing Management
English
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