Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee.
Material type:
TextPublisher: New York : Longman, c1998Edition: Fifth editionDescription: xxiv, 584 pages : illustrations (some colors) ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0321015479 [newsprint]Subject(s): Public relations | Public relations -- United StatesDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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Stack | 659.2 W64 1998 (Browse shelf) | Available |
Includes bibliographical references and index.
Contents: Part 1 Role -- Part 2 Process -- Part 3 Strategy -- Part 4 Application -- Part 5 Tactics.
BSBA-Human Resouce Development Management
English
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