Marketing management / Philip Kotler.
Material type:
TextPublisher: New Jersey : Pearson Education, Inc., c2003Edition: Eleventh editionDescription: xxix, 706 [various paging] : illustrations [some colors]Content type: text Media type: unmediated Carrier type: volumeISBN: 0130497150 [paperback]Subject(s): Marketing -- management | Marketing -- management -- case studies| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.8 K84 2003 (Browse shelf) | Available |
Includes bibliographical references.
Contents: Part 1 Understanding marketing management -- Part 2 Analyzing marketing opportunities -- Part 3 Developing market strategies -- Part 4 Shaping the market offering -- Part 5 Managing and delivering marketing programs.
BSBA-Marketing Management
English
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