Social media marketing for dummies / Shiv Singh,Stephanie Diamond.
Material type:
TextPublisher: Hoboken, New Jersey : For Dummies [Imprint] John Wiley & Sons, Incorporated, c2012Edition: Second editionContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118282304; 9781118065143 [paperback]Subject(s): Social media -- Economic aspects | Online social networks -- Economic aspects | Internet marketingDDC classification: Online resources: Full text available from Safari Technical Books (Current File) | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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Reserved (Main) | 658.872 Si64 2012 (Browse shelf) | Available | 3UCBL000010797 |
Contents: Introduction -- Part 1: Getting social with your marketing -- Chapter 1: Understanding social media marketing -- Chapter 2: Discovering your smm competitors -- Chapter 3: Getting in the social media marketing frame of mind -- Part II: Practicing SMM on the social web -- Chapter 4: Launching smm campaigns -- Chapter 5: Developing your smm voice -- Part III: Reaching your audience via mainstream social platforms -- Chapter 6: Finding the right platforms -- Chapter 7: Exploring smm strategies for facebook -- Chapter 8: Marketing on twitter -- Chapter 9: Creating a youtube strategy -- Chapter 10: Making foursquare work for you -- Chapter 11: Considering linkedin -- Chapter 12: Viewing google through a different lens -- Chapter 13: Marketing via niche networks and online communities -- Chapter 14: Accounting for influencers -- Part IV: Old marketing is new again with smm -- Chapter 15: Practicing smm on your website -- Chapter 16: Becoming an authentic and engaged advertiser -- Chapter 17: Building an smm mobile campaign -- Chapter 18: Energizing your employees for social media marketing -- Chapter 19: Applying metrics to the smm realm -- Chapter 20: Understanding social media governance and tools -- Chapter 21: Moving towards real-time marketing -- Part V: The part of tens -- Chapter 22: Ten smm best practices -- Chapter 23: Ten common smm mistakes -- Chapter 24: Ten smm-related must-read blogs -- Chapter 25: Ten top smm tools -- Index
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