University of Cebu-Banilad Library catalog › Details for: Consumers' buying preference in SM City Cebu SY 2006-2007 /

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Consumers' buying preference in SM City Cebu SY 2006-2007 / Bernard Fajardo [and four others].

By: Fajardo, BernardContributor(s): Mangaoang, Chinky | Cabahug, Jake Arthur | Dandan, Julius | Albrecht, Michelle JuneMaterial type: Text

TextPublisher: Cebu City : University of Cebu, 2007Description: iv, 24 leavesContent type: text Media type: unmediated Carrier type: volumeSummary: Summary: The main purpose of this study was to determine consumers buying preferences of apparels between boutique and stall and their level of satisfaction in SM City, Cebu on the year 2006-2007. Specifically, this study sought to answer the following 1. What is the profile of the respondents in terms of 1.1 age 1.2 gender 2. What are the respondents buying preferences? 3. What are the respondents level of satisfaction in terms of 3.1 service 3.2 stock of materials 3.3 price 4. Based on the findings of the study, what recommendations maybe proposed?

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Thesis	Periodicals	T F17co 2007 (Browse shelf)	Not for loan		3UCBL000022379

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Thesis (Degree of Commerce and Accountancy)-- University of Cebu-Banilad, 2007.

Includes bibliographical references [18-19]

Summary: The main purpose of this study was to determine consumers buying preferences of apparels between boutique and stall and their level of satisfaction in SM City, Cebu on the year 2006-2007. Specifically, this study sought to answer the following 1. What is the profile of the respondents in terms of 1.1 age 1.2 gender 2. What are the respondents buying preferences? 3. What are the respondents level of satisfaction in terms of 3.1 service 3.2 stock of materials 3.3 price 4. Based on the findings of the study, what recommendations maybe proposed?

BSBA-Management Accounting

English

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