TY  - BOOK
AU  - Balbin, Christian J.
AU  - Dejoras, Vicente L. III
TI  - The significance of color as a marketing strategy in selected food chain companies in Cebu City
PY  - 2005///
CY  - Cebu City
PB  - University of Cebu
N1  - Thesis (Degree in Bachelor of Science in Information Technology)-- University of Cebu-Banilad, 2005; Includes bibliographic references
N2  - Summary: The purpose of this study is to find out the significance of color as a marketing strategy in selected food chain companies in Cebu City.
Specifically, this study seeks to answer the following questions:
1. What atmosphere do food chain companies want to create in implementing the color combinations within their dining area?
2. What common color is mostly used in food chain industries?Why do companies used this color?
3. What color scheme do food chain companies use to enhance their ambience?
4.What colors do food chain companies use to attract the type of diners they want to serve?
ER  -