TY  - BOOK
AU  - Banaag, Francis B.,
AU  - Barboza, Nemesio,
AU  - Montoya, Rome Sheriff G.,
TI  - Strategic marketing management
SN  - 9789719654995 [newsprint]
PY  - 2018///
CY  - Manila, Philippines
PB  - Unlimited Books Library Services & Publishing Inc.
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references; Contents: Chapter 1 Introduction to strategic marketing management exercise -- Chapter 2 Marketing analysis exercise -- Chapter 3 Analysis of marketing situation exercise -- Chapter 4 Formulating marketing strategies exercise -- Chapter 5 Product and branding exercise -- Chapter 6 Pricing strategies exercise -- Chapter 7 Distribution strategies exercise -- Chapter 8 Promotional strategies exercise -- Chapter 9 Implementing and managing marketing plan.
ER  -