TY - BOOK AU - Nickels,William G. AU - McHugh,James M. AU - McHugh,Susan M. TI - Understanding business SN - 0072320540 [paperback] PY - 2002/// CY - Boston, Mass. PB - McGraw-Hill, Irwin KW - Industrial management KW - Business KW - Vocational guidance N1 - CD Supplementary: Understanding business; Includes bibliographical references and indexes; Contents: Part 1: Business trends: cultivating a business in diverse, global environments -- Part 2: Business ownership: starting a small business -- Part 3: Business management: empowering employees to satisfy customers -- Part 4: Management of human resources: Motivating employees to produce quality goods and services -- Part 5: Marketing: development and implementing customer-oriented marketing plans -- Part 6: Decision making: managing information -- Part 7: Managing financial resources -- Includes Appendices ER -