TY  - BOOK
AU  - Kotler, Philip.,
AU  - Keller, Kevin Lane.,
TI  - Marketing management
SN  - 9789813131514 [newsprint]
PY  - 2017///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; Contents: Part 1 Understanding marketing management -- Part 2 Capturing marketing insights -- Part 3 Connecting with customers -- Part 4 Building strong bands -- Part 5 Creating value -- Part 6 Delivering value -- Part 7 Communicating value -- Part 8 Conducting marketing responsibly long-term success
ER  -