TY  - BOOK
AU  - Shmueli, Galit.
AU  - Bruce, Peter C.
AU  - Patel, Nitin R.
TI  - Data mining for business analytics: concepts, techniques, and applications with XLMiner 
SN  - 9781119519669 [paperback]
U1  - 650 Sh69 2018 
PY  - 2018///
CY  - Hoboken, NJ
PB  - John Wiley & Sons, Inc.
KW  - Business
KW  - Data processing
KW  - Data mining
N1  - Includes bibliographical references and index; Contents: Chapter 1 Introduction -- Chapter 2 Overview of the data mining process -- Chapter 3 Data visualization -- Chapter 4 Dimension reduction -- Chapter 5 Evaluating predictive performance -- Chapter 6 Multiple linear regression -- Chapter 7 k-Nearest-neighbors (k-NN) -- Chapter 8 The naive bayes classifier -- Chapter 9 Classification and regression tress -- Chapter 10 Logistic regression -- Chapter 11 Neural nets -- Chapter 12 Discrmininant analysis -- Chapter 13 Combining methods: ensembles and uplift modeling -- Chapter 14 Association rules and collaborative filtering -- Chapter 15 Cluster analysis -- Chapter 16 Handling time series -- Chapter 17 Regression-based forecasting -- Chapter 18 Smoothing methods -- Chapter 19 Social network analytics -- Chapter 20 Text mining -- Chapter 21 Cases
ER  -