TY  - BOOK
AU  - Smith, Diane,
TI  - Principles of product management / 
SN  - 9781647261962
PY  - 2022///
CY  - New York, NY 10017, USA
PB  - Clanrye International
KW  - Product management
KW  - Marketing management
N1  - Includes bibliographical references and index
; Table of contents: Chapter 1 Product Management: an introduction -- Chapter 2 Strategic product management -- Chapter 3 Product development and marketing -- Chapter 4 Industrial Design: An overview -- Chapter 5 Computer automation in design -- Chapter 6 Packaging and labeling
ER  -