TY  - BOOK
AU  - Pardillo, Jonah C.,
TI  - Key concepts in marketing and advertising
SN  - 9781774691540 (hardcover)
PY  - 2022///
CY  - Burlington, Canada
PB  - Society Publishing
KW  - advertising
KW  - marketing
N1  - with cd; Includes bibliographical references and index
N2  - This book contains information obtained from highly regarded resources. Reprinted material sources are indicated and copyright remains with the original owners. Copyright for images and other graphics remains with the original owners as indicated. A wide variety of references are listed. Reasonable efforts have been made to publish reliable data. Authors or Editors or Publishers are not responsible for the accuracy of the information in the published chapters or or consequences of their use. The publisher assumes no responsibility for any damage or grievance to the persons or property arising out of the use of any materials, instructions, methods or thoughts in the book. The authors or editors and the publisher have attempted to trace the copyright holders of all material reproduced in this publication and apologize to copyright holders if permission has not been obtained. If any copyright holder has not been acknowledged, please write to us so we may rectify
ER  -