TY  - BOOK
AU  - Bajao, Grayfield T.,
AU  - Osorno, Rene D.,
AU  - Monsanto, Roel A.,
TI  - Micro perspectives of tourism and hospitality
SN  - 9786214182381
PY  - 2022///
CY  - Quezon City, Philippines
PB  - WISEMAN'S BOOKS TRADING, INC.
KW  - micro perspective
KW  - tourism
KW  - hospitalty
KW  - accommodation
N1  - Includes bibliographical references; Table of contents: Chapter 1: The nature and scope of tourism and hospitality industry -- Chapter 2: Tourism business value chain -- Chapter 3: The transportation sector of tourism -- Chapter 4: Lodging Accommodation -- Chapter 5: Travel and tours operations -- Chapter 6: Managing and marketing businesses in the tourism and hospitality industry.
N2  - This book entitled "Micro Perspectives of Tourism and Hospitality" is the quantification of the authors' passion and dedication in the pursuit of educating the future professionals and practitioners of the hospitality and tourism industry. Compressed into 6 chapters, this book contains important basic information which are necessary in order for the students to establish a core understanding of the nature and scope of tourism and hospitality industry, tourism business value chain, the transportation sector of tourism, lodging accommodation, travel and tours operations and managing and marketing businesses in the tourism and hospitality industry
ER  -