TY  - BOOK
AU  - Cruz, Zenaida L.,
TI  - Principles and ethics of tour guiding
SN  - 9789712351006 [newsprint]
PY  - 2008///
CY  - Manila
PB  - Rex Bookstore
KW  - Tour guides (Persons)
KW  - Tourist trade
KW  - Study and teaching
N1  - Includes bibliographical references and index; Contents: Chapter I The meaning and classification of tour guide -- Chapter II The history of tour guiding -- Chapter III The traveler -- Chapter IV Various roles of tour guides -- Chapter V The importance of education in guiding -- Chapter VI Qualities of an ideal tour guide -- Chapter VII Speaking skills of tour guides -- Chapter VIII Conducting tours -- Chapter IX Professional ethics in guiding -- Chapter X Professional ethics in guiding -- Chapter XI Guiding travelers with disabilities -- Chapter XII Major trends in the twenty-first century; Adult
ER  -