TY  - BOOK
AU  - Codilla, Kirch Gift
AU  - Montes, Joanne Kate
AU  - Pepito, Joven
AU  - Vercide, Mechelle Mae
TI  - The effectiveness of utilizing social media in the hotel operations in Cebu City
PY  - 2022///
CY  - Cebu City, Philippines
PB  - University of Cebu - Banilad, 
KW  - Social media
KW  - Effectiveness
KW  - Brand awareness
KW  - Customer service
KW  - Hotel reputation
KW  - Hotel industry
N1  - Includes references; Chapter 1 The problem and its scope -- Chapter 2 Presentations, analysis of date -- Chapter 3 Summaries, findings, conclusions and recommendations
ER  -