TY  - BOOK
AU  - Schoepfle,Mark G.
TI  - Introduction to cognitive ethnography and systematic field work
T2  - Qualitative research methods series
SN  - 9781544351018 [paperback]
PY  - 2022///
CY  - Los Angeles, California
PB  - SAGE Publications, 
KW  - Interviewing in ethnology
KW  - Anthropological linguistics
KW  - Ethnology
KW  - Fieldwork
KW  - Methodology
N1  - Includes bibliographical references and index; Chapter 1 Orientation to ethnography and cognitive ethnography -- Chapter 2 Planning and proposing a research project -- Chapter 3 The semantic unity of the ethnographic interview -- Chapter 4 The natural history the ethnographic interview -- Chapter 5 Ethnographic analysis with complex logical-semantic relationships --Chapter 6 Language transcription and translation -- Chapter 7 Observation -- Chapter 8 Writing the ethnographic report; Adult
N2  - "Introduction to Cognitive Ethnography and Systematic Field Work by G. Mark Schoepfle and Oswald Werner provides a guide to the fundamentals of cognitive ethnography for qualitative research. A focus of this technique is collecting data from flexible but rigorous interviews. These interviews are flexible because they are designed to be structured around the semantic knowledge being elicited from the speaker, not around some pre-conceived design that is based on the researcher's background, and they are rigorous because the basic linguistic and semantic structures are shared among all cultures. Written by two of the founders of this technique, this text provides a wealth of concentrated knowledge developed over years to best suit this collaborative and participant-centric research process. Eight chapters show how intertwined data collection and analysis are in this method. The first chapter offers a brief history and overview of the cognitive ethnography. Chapter 2 covers planning a research project, from developing a research question to ethics and IRB requirements. The next two chapters cover interview background, techniques, and structures. Chapter 5 addresses analysis while Chapter 6 covers transcription and translation. Chapter 7 covers observation, while a final chapter address writing a report for both consultants and outside audiences"--
ER  -