TY  - BOOK
AU  - Segall, Ken,  
TI  - Insanely simple:  the obsession that drives Apple's success / 
SN  - 9781591846215 [paperback]
PY  - 2013///
CY  - New York : 
PB  - Portfolio/Penguin, 
N1  - Adult
N2  - "Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals" -- Provided by the publisher
ER  -