TY - BOOK ED - 3G E-Learning LLC, USA, TI - Theory, practice and techniques in tourism marketing / SN - 9781680948851 [paperback] PY - 2018/// CY - New York, NY : PB - 3G E-Learning LLC, USA, KW - Marketing KW - Tourism N1 - Includes bibliographical references and index.; Chapter 1 Introduction to tourism marketing -- Chapter 2 Services marketing -- Chapter 3 Promote tourism products and services -- Chapter 4 Marketing mix -- Chapter 5 Market segmentation in tourism -- Chapter 6 Tourism destination management; Adult ER -