TY  - BOOK
AU  - Noynay, Jean Mary Grace
AU  -  Perocho, Charmaine 
AU  - Garde, Aika May  
AU  - Presbitero, Aimee Lery 
AU  - Turtoga, Kimberly Dominique 
TI  - Marketing analysis: milk tea industry in Mandaue City 
SN  - [hardbound]
PY  - 2023///
CY  - Cebu City, Philippines
PB  - University of Cebu-Banilad
KW  - milk tea satisfaction
KW  - product
KW  - promotion
KW  - dsecriptive-survey research
N1  - Includes references; Chapter 1 The problem and its scope -- Introduction -- Rationale of the study -- Theoretical background -- The problem -- Statement of the problem -- Statement of null hypothesis -- Significance of the study -- Research methodology -- Research design -- Research environment -- Research instrument -- Research respondents -- Dry run procedure -- Research procedures -- Data collection -- Data analysis -- Ethical considerations -- Trustworthiness of the research -- Definition of terms -- Chapter 2 Presentation, analysis, and interpretation of data -- Profile of the respondents -- Level of satisfaction -- Results of the test of satisfaction on the relationship between respondents' profile and their level of satisfaction with a selected milk tea shop in Mandaue City, Cebu -- Chapter 3 Summary, findings, conclusion, and recommendations; Adult
ER  -