TY - BOOK AU - Mañacap, Joshua Ivan C. AU - Balaba, DJ Niño B. AU - Manzanas, Kyle Raye B. AU - Tampus, Charlie Jones TI - Lived experiences of event organizers in Cebu / SN - [hardbound] PY - 2023/// CY - Cebu, City, Philippines : PB - University of Cebu-Banilad, KW - Event organizers KW - Concept mapping KW - Envent organizing KW - Supply sourcing KW - Descriptive Phenomenological research N1 - Include references; Chapter 1 The problem and its scope -- Introduction -- Rationale of the study -- Philosophical stances -- The problem -- Objectives of the study -- Significance of the study -- Research methodology -- Research design -- Research environment -- Research informants -- Research instrument -- Content validation -- Research procedures -- Data gathering -- Data analysis -- Ethical consideration -- Trustworthiness of the research -- Chapter 2 Presentation and analysis of data -- Presentation of data -- Analysis of data -- Thematic categories of the key informant's response -- Chapter 3 Summary, findings, conclusion, and recommendations; Adult N2 - The study highlights the importance of understanding the economic impact of business visitors, particularly within the event industry, and Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism significantly contributes to local and regional economies. This sector has emerged as a crucial contributor to local and regional economies, given its substantial growth and higher budgets compared to casual travelers. Additionally, the event industry play a pivotal role in spreading knowledge and fostering cultural understanding globally. Furthermore, key organizations within the market benefit from networking opportunities, professional development, and team encouragement, highlighting the broader implications of studying the lived experiences of event organizers in Cebu ER -