TY  - BOOK
AU  - Rontale, Shaun Henry,
AU  - Cinco, Danica Gayle, 
AU  - Santillan, April Rose, 
AU  - Salve, Sheralin Grace,  
TI  - Gauging customer's perceptions at the Daily Grind Cafe, Cebu / 
PY  - 2024///
CY  - Cebu City, Philippines
PB  - University of Cebu-Banilad
KW  - Customer perception
KW  - Service quality
KW  - Physical environment
N1  - Adult
N2  - Café shops have become popular gathering places for various community activities, such as studying, socializing, and connecting with others. However, the coffee industry faces persistent challenges related to poor customer service and experiences. This study used a descriptive and correlational survey research design to explore customers' perceptions of visiting The Daily Grind Café in Cebu in terms of product offer, physical environment, service quality, and price.

The results showed that most customers were young adults between 18 and 23 years old, Filipinos, and college graduates. Customers strongly agreed that the café excels in product offering, physical environment, service quality, and pricing. The study also found a significant relationship between the respondents' profiles, including nationality and educational attainment, and their perceptions of the café. The researchers concluded that to impress customers, a hybrid café like The Daily Grind must not only satisfy them with its products but also focus on creating a comfortable, relaxing atmosphere and providing high-quality service, which led to loyalty and positive expectations.

ER  -