TY  - BOOK
AU  - Lalican, Daisy Mae,
AU  - Basmayor, Jenelyn,
AU  - Enanoria, Cole Lynsh, 
AU  - Seloterio, Stellamae, 
TI  - Customer satisfaction at Chowking Cyberzone in I.T Park, Cebu City / 
PY  - 2023///
CY  - Cebu City, Philippines
PB  - University of Cebu-Banilad
KW  - Hospitality management
KW  - Customer satisfaction
KW  - Product
N1  - Adult
N2  - Any business must prioritize customer satisfaction since it is essential to maintain a satisfied customer through high-quality goods and services. The quality of the product, service, and the locale are essential for the customers to be satisfied with the dining experience, especially in restaurants.

This research used a descriptive correlational study that utilized a researcher- made survey questionnaire given out to five hundred eighty-eight (588) respondents, to which the data gathered was treated using frequency count, simple percentage, the weighted mean, and the Chi-square test of independence. The study was conducted inChowking Cyberzone at I.T. Park, Cebu City.

The study's respondents were in the age range of 26 years and above, and the majority were female college graduates. Results showed that the customer's level of satisfaction was highly satisfied in terms of product, service, and ambiance on both weekdays and weekends, as well as on the combined total for both weekdays and weekends. Furthermore, there is a significant relationship between the profile of the respondents and their answers regarding their satisfaction at Chowking Cyberzone in I.T Park, Cebu City. The study also found that the food or product is fresh, and the service and ambiance are well-appreciated by customers. It shows that Chowking was able to meet the customers' expectations, and the results of this study will guide the establishment in sustaining the satisfaction of the customers who will dine in the establishment.

ER  -