TY  - BOOK
AU  - Morrison,Alastair M.
TI  - Tourism marketing: in the age of the consumer 
SN  - 9780415726368 [paperback]
PY  - 2022///
CY  - New York, NY
PB  - Routledge
KW  - Tourism
KW  - Marketing
KW  - Hospitality industry
KW  - Service industries
KW  - Computer network resources
N1  - Includes glossary, bibliographical references and index; Part 1. THE CONSUMER -- Part 2. THE STRATEGY -- Part 3. THE IMPLEMENTATION -- Part 4. THE TOURISM PRODUCT -- Part 5. THE EVALUATION OF TOURISM MARKETING; Adult
N2  - "Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value -- Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students." -- From book cover
ER  -