TY - BOOK AU - Joaquino, Oj Danielle AU - Eleuterio, Isabel Marie AU - Pamoceno, Mary Bernadette TI - Exploring experiences of travel agents in the travel agency industry PY - 2024/// CY - Cebu City, Philippines PB - University of Cebu-Banilad KW - Travel agents KW - Job performance KW - Working conditions and aspirations N1 - Includes reference; Adult N2 - Travel agents are crucial in the private tourism sector, playing a vital role in developing and promoting tourism. Their role constantly evolves and competes, with agents striving to achieve high turnover and market share. This study highlights how travel agents can deliver exceptional service and navigate the complexities of the travel landscape for clients. This includes understanding day-to-day experiences, catering to client needs, and navigating the evolving technological landscape with teamwork and collaboration in a dynamic and competitive field in the tourism industry ER -