TY  - BOOK
AU  - Magatao, Earalyn
AU  - Inso, Divine Kate  
AU  - Selda, Diane Jane  
AU  - Lamela, Jan Carlo 
TI  - The lived experiences of Paradista in Cebu City in the context of cultural
PY  - 2024///
CY  - Cebu City, Philippines : 
PB  -  University of Cebu-Banilad
KW  - Horse carriage
KW  - Cultural heritage
KW  - Cultural events
N1  - Include references
N2  - In the tourism industry, cultural preservation is a crucial aspect of maintaining the identity and value of cultural heritage. Cebu's historic tartanilla are facing extinction due to modernization. The dwindling numbers of tartanilla, driven by paradistas selling horses and struggling with rising costs of horse feed and inflation, threaten their role as cultural symbols and links to the city's rich past that embody a unique aspect of Cebu's heritage. Therefore, the researchers propose efforts to preserve this traditional mode of transportation and the associated customs of the paradistas
ER  -