TY - BOOK AU - Rura, Jenara Nicole AU - Belinia, Kristine Mae AU - Escano, Grant Justine AU - Lehitimas, Hannah AU - Cabanit, Charisse TI - Experiences of travel agents in Cebu in handling customers complaints PY - 2024/// CY - Cebu City, Philippines : PB - University of Cebu-Banilad KW - Experiences of the informants in handling customer complaints KW - Booking and reservation issues KW - Tour activity and destination-related problems N1 - Include references; Adult N2 - Travel agents are essential for seamless vacations, handling everything from flight bookings to transportation coordination and personalized tour itineraries. However, when issues arise, such as flight cancellations, accommodation problems, or dissatisfaction with tour packages, how these agents respond becomes paramount in maintaining customer satisfaction and overall travel experiences. This study explored the experiences of senior ravel agents in Cebu in handling customer complaints ER -