TY - BOOK AU - Magallon, Chris John AU - Teraza, Karylle Kyra AU - Era, Laiza Richard TI - Lived experiences of the religious item vendors PY - 2024/// CY - Cebu City, Philippines : PB - University of Cebu-Banilad, KW - Tourism KW - Religious items KW - Preservation of religious N1 - Include references; Adult N2 - Religious item vendors play a vital role in preserving cultural and religious heritage by actively contributing to the safeguarding of significant traditions and practices beyond mere profit. While selling the religious items, the vendors also contribute to the economic sustainability especially during religious festivals and events, which in turn support the preservation and promotion of cultural heritage ER -