TY  - BOOK
AU  - McKenna,Regis
TI  - Real time: preparing for the age of the never satisfied customer 
SN  - 0875847943 [hardbound]
PY  - 1997///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Real-time data processing
KW  - Technology
KW  - Sociological aspects
N1  - Includes bibliographical references and index; Contents: Acknowledgements -- Introduction: the collapse of time and space -- Keeping real time, real time -- 1 bits and bytes in perpetual motion -- 2 the never satisfied customer -- 3 what is the message when the medium is everywhere? -- 4 a brand new brand -- 5 the real time corporation -- 6 continuous discontinuous change -- 7 preparing for the eventuality of anything -- Epilogue -- Appendix: web sites -- Notes -- Index -- About the author; Adult
ER  -