TY - BOOK AU - Demape, Lexis Leiah L. AU - Viñalon, Ana Mariel A. AU - Huete, Stephanie AU - Arañas, Kishia Joy AU - Torreon, Christine Jale C. TI - The challenges of micro, small, and medium enterprise owners in electronic payment: basis for a proposed electronic payment primer PY - 2024/// CY - Cebu City, Philippines PB - University of Cebu-Banilad KW - Micro, small, and medium enterprises KW - electronic payment KW - challenges of electronic payment KW - electronic payment primer KW - Descriptive-correlational KW - Centro, Mandaue City N1 - Includes bibliographical references and appendices; Adult N2 - Registered Micro, Small, and medium enterprises [MSMEs] in Centro, Mandaue City who are using electronic payment experienced challenges. However, this quantitative study aims to assess the micro, small, and medium enterprises owners in using electronic payment in Barangay Centro, Mandaue City, Cebu. The gathered data was analyzed through a survey questionnaire to provide insights into the challenges of using electronic payment for micro, small, and medium enterprise owners. The study contributed to making fundamental insights and knowledge on how to lessen the challenges they are encountering ER -