TY  - BOOK
AU  - Iacobucci, Dawn
TI  - Marketing management
SN  - 9789814839792 [paperback]
PY  - 2019///
CY  - Taguig City
PB  - Cengage Learning Asia Pte Ltd
KW  - Marketing
KW  - Management
N1  - Include index; Contents: Part 1. Marketing strategy -- Part 2. Product positioning -- Part 3. Positioning via price, place, and promotion -- Part 4. Positioning: assessment through customer lens -- Part 5. Capstone; Adult
N2  - This book is practical, no-nonsense, and relatively short, to further heighten its utility. -- Preface
ER  -