TY  - BOOK
AU  - Buslon, Van Mari,
AU  - Osorno, Rene D.,
AU  - Bajao, Grayfield T.,
TI  - Quality service management in tourism and hospitality
SN  - 9786214182800 [paperback]
PY  - 2023///
CY  - Quezon City
PB  - Wiseman's Books Trading, Inc.
KW  - Tourism
KW  - Handbooks, manuals, etc
KW  - Study and teaching (Higher)
KW  - Hospitality
KW  - Service industries
KW  - Management
N1  - Includes bibliographical references; Contents: Chapter I: Introduction to quality service management in tourism and hospitality -- Chapter II: Guestology -- Chapter III: Quality service management strategies for tourism and hospitality -- Chapter IV: Service setting for the guest experience -- Chapter V: Staffing for service in tourism and hospitality -- VI: Designing and managing service in tourism and hospitality industry -- Chapter VII: Strategies for managing demand and capacity -- Chapter VIII: Value co-creation of quality service -- Chapter IX: Service failure and recovering in tourism and hospitality -- Chapter X: Service excellence and leadership; Adult
N2  - "The main purpose of this manual is to prepare students with comprehensive knowledge about the Quality Service Management in Tourism and Hospitality. The resource material covers the concept principles and strategies pertinent to the management of quality service in tourism and hospitality industry." -- Preface of the book
ER  -