TY  - BOOK
AU  - Lindsay, Wallace, 
TI  - Introduction to meetings, incentives, conferences and events management
SN  - 9781645328315 [paperback]
PY  - 2023///
CY  - New York
PB  - Alexis Press, LLC
KW  - Special events
KW  - Management
KW  - Planning
N1  - Includes bibliographical references and index; Contents: Chapter 1 Introduction -- Chapter 2 MICE and major stakeholders -- Chapter 3 Meeting Process -- Chapter 4 Arrangement and facilitation of meetings -- Chapter 5 Incentive tours business and its management -- Chapter 6 Management of conferences -- Chapter 7 Major types of events.; Adult
N2  - "This book focuses on the development of an undergraduate introductory course in meeting and event management and the rational for inclusion of this particular course in the curriculum at a university that offers a degree in Hospitality Management. The book gives a theoretical and practical introduction to the MICE industry (meetings, incentives, conventions, and exhibitions), one of the fastest growing segments of the global tourism industry."--Provided by the publisher
ER  -