TY  - BOOK
AU  - Yue, Jinxi,
ED  - 3G E-Learning LLC, USA, 
TI  - Core concepts in hospitality and tourism: hospitality services marketing 
SN  - 9781984689153 [paperback]
PY  - 2024///
CY  - New York
PB  - 3G E-Learning LLC
KW  - Hotel management
KW  - Restaurant management
KW  - Marketing
N1  - Includes bibliographical references and index; Contents: 1 Marketing for hospitality and tourism -- 2 The marketing environment -- 3 Consumer markets and consumer buying behavior -- 4 Market segmentation -- 5 Promote tourism products and services -- 6 Electronic marketing -- 7 Planning of hospitality management; Adult
N2  - "The book Core Concepts in Hospitality Services Marketing 2nd edition presents readers with a comprehensive understanding of marketing principles tailored specifically to the hospitality industry. By examining topics such as branding, pricing, distribution channels, and digital marketing techniques through real-world examples and case studies." --Provided by the publisher
ER  -