TY  - BOOK
AU  - Hudson, Simon, 
AU  - Hudson, Louise, 
TI  - Marketing for tourism, hospitality and events: a global digital approach 
SN  - 9781529628081 [paperback]
PY  - 2024///
CY  - London
PB  - Sage
KW  - Target marketing
KW  - Tourism
KW  - Marketing
N1  - Includes bibliographical references and index; Content: 1 Today's marketing environment -- 2 Understanding today's consumer -- 3 Digital marketing -- 4 The marketing plan -- 5 The tourism and hospitality product -- 6 Pricing -- 7 Distribution -- 8 The role of advertising and sales promotion -- 9 Public relations and personal selling -- 10 Customer service -- 11 Marketing research -- 12 Tourism marketing ethics; Adult
N2  - "This cutting-edge and engaging student textbook, now in second edition, provides essential knowledge of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries." --Provided by the publisher
ER  -