TY  - BOOK
AU  - Abraham, Sherry,
TI  - Aspects of crosscultural interaction in tourism
SN  - 9789395431828 [hardbound]
PY  - 2023///
CY  - New Delhi
PB  - Venus Books, 
KW  - Tourism
N1  - Includes bibliographical references and index; Contents: 1. Framing a hospitality strategy -- 2. Second home tourism: impact, planning and strategy -- 3. Sustainable tourism development in small island -- 4. Planning and activities of conventional tourism -- 5. Focus on geography of travel and tourism -- 6. Event planning -- 7. Medical tourism in different countries.; Adult
N2  - "Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. This comprehensive book is an important reading for all those involved in the tourism industry." --Provided by the publisher
ER  -