TY - BOOK AU - Gandhi, Gaurav TI - Medical tourism: global outlook SN - 9788119920839 [hardbound] PY - 2024/// CY - New Delhi PB - Venus Books KW - Medical tourism N1 - Includes bibliographical references and index; Contents: 1. The medical tourism market -- 2. The medical tourism industry -- 3. Destinations and concepts -- 4. Leisure, lifestyle and society -- 5. Targeting and branding -- 6. Future trends and predictions; Adult N2 - This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective ER -